The Factory London attractions center on immersive, hands-on fun at 100 Kellogg Lane. Inside this destination, The Next Level VR arcade offers 22 gaming pods, 12 VR escape rooms, and a private party room—ideal for families, birthdays, school trips, and team building. This guide explains what to do, how it works, and how to plan a smooth visit.
By The Next Level • Last updated: 2026-05-02
Overview at a Glance
The Factory London attractions include The Next Level’s virtual reality arcade with 22 pods, 12 escape rooms for 1–6 players, and a private party room. Located at 100 Kellogg Lane, it’s a one-stop spot for family fun, birthdays, school trips, and corporate events—open seven days a week with easy online reservations.
Planning a day at The Factory London starts with picking your experience: quick-play gaming pods, collaborative VR escape rooms, or a dedicated party setup. All options use high-end HTC Vive Pro headsets with room-scale tracking for natural movement. With 4,000+ square feet of space, groups can spread out and enjoy a comfortable, social setup.
- 22 personal gaming pods with room to move
- 12 themed VR escape rooms for 1–6 players
- Private party room with lounge seating and big-screen TVs
- HTC Vive Pro headsets and motion controllers in every setup
- Massive game library updated continuously
What Are “The Factory London attractions”?
“The Factory London attractions” refers to the destination experiences at 100 Kellogg Lane in London, Ontario. Inside, The Next Level delivers a leading virtual reality arcade: 22 VR pods, 12 escape rooms, and a private party room—bringing multiplayer gaming, creative apps, and group-friendly setups under one roof.
Think of it as a campus of activities anchored by an advanced VR arcade. You can jump into solo sessions, play co-op shooters, paint in 3D space, or solve team puzzles. Sessions fit quick visits (pods) or structured, story-driven challenges (escape rooms). The party room makes it simple to host groups without juggling logistics.
- Individuals: Book a pod for 30–60 minutes of focused play
- Friends and families: Try multiplayer favorites with shared goals
- Teams and classes: Reserve VR escape rooms for problem-solving fun
- Event hosts: Add the party room to keep everyone together
Why It Matters for London Families & Groups
A concentrated mix of attractions at The Factory London saves time and decision fatigue. With 22 pods, 12 escape rooms, and an on-site party room, families, schools, and teams can plan one stop that fits mixed ages, abilities, and interests—without buying gear or managing multiple venues.
Here’s the thing: planning group fun is hard. Interests vary, attention spans differ, and not everyone likes the same games. A single venue with 4,000+ square feet and a constantly updated library solves that. It also means you get reliable supervision, consistent equipment, and staff who help first-timers feel confident within minutes.
- Space and capacity: Spread out in 22 pods; rotate players smoothly
- Choice without chaos: Action, creative, educational, and family-friendly titles
- Shared viewing: Big TVs in the party room let spectators stay engaged
- Flex for any group size: 1–6 players per escape room; pods scale for larger groups
- Seven-day access: Easier to schedule around work and school
For context, our team introduces headset basics, comfort settings, and movement options before every session. In our experience, new players typically adjust within the first 5–10 minutes, especially when starting with slower-paced titles or creative apps. That simple ramp-up keeps the day positive and sets up wins early.
How The Next Level VR Works (Pods, Escape Rooms, Parties)
Pick your format: solo or multiplayer in a personal pod, cooperative puzzle-solving in a 1–6 player VR escape room, or a hosted event in the private party room. Staff set you up with HTC Vive Pro headsets, walk through controls, and keep everyone playing comfortably from start to finish.
All experiences run on room-scale VR. That means the headset tracks your position in 3D space, and motion controllers map to your hands. You’ll see your virtual “play boundary” in the headset to keep movements safe. We recommend starting with a tutorial title—most people master basics (pointing, grabbing, teleporting) in a few minutes.
- Personal gaming pods: Best for quick hits, high scores, and rotating friends
- VR escape rooms: Great for teamwork and communication under a one-hour clock
- Private party room: Lounge seating and wall-mounted TVs keep guests connected
To lock in your time, use our online reservations system and choose pods, escape rooms, or the party room. On arrival, we’ll match your group’s experience level to the right tutorial and games. If you’re planning a corporate or school visit, note your objectives (collaboration, creativity, STEM tie-ins) so we can customize the lineup.
Types of Experiences at The Factory London (VR)
You can choose from three main VR experiences: personal gaming pods, multiplayer VR sessions, and 12 cooperative VR escape rooms for 1–6 players. A private party room adds shared viewing and downtime space, making birthdays, corporate events, and school trips easy to host and manage.
Personal Gaming Pods
- Fast access: Pick from a large library—action, sports, creative, and family titles
- Room to move: Room-scale tracking supports natural turns and reaches
- Great for variety: Try multiple games in one visit; chase leaderboards
- Example flow: 10-minute tutorial, 20–40 minutes of gameplay with quick swaps
Pods are perfect when you want options. Consider starting with a relaxed title (painting, rhythm warm-up), then ramp into faster action. New players often prefer teleport movement; veterans may try arm-swing or smooth locomotion in compatible titles.
Multiplayer VR Sessions
- Play together: Co-op shooters, wave-defense, sports, and party-style games
- Communication: Headsets include voice chat; call out roles and strategies
- Rotations: For bigger groups, rotate every round to keep energy high
- Tip: Mix experience levels so first-timers can pair with a guide
We keep an eye on group dynamics. If the pace feels too intense, we’ll suggest a lighter title or shorter rounds. The goal is steady momentum and lots of wins across the whole party.
VR Escape Rooms (1–6 Players)
- 12 themed rooms: Puzzle-driven scenarios with a shared countdown clock
- Skill mix: Spatial reasoning, observation, coordination, and communication
- Replay value: Many teams return to climb the leaderboard with faster clears
- Strategy help: Get started with our VR escape room strategy guide
Escape rooms shine for team building. Roles emerge quickly—spotter, communicator, puzzle-solver—and everyone contributes. Expect a lot of “Aha!” moments and a few hilarious misfires; both are part of the fun. Most teams settle into rhythms by the 10-minute mark.
Best Practices for a Smooth Visit
Arrive 10–15 minutes early, start with a short tutorial title, and match the experience to your group’s goals. Rotate players every round in multiplayer, keep water breaks handy, and use comfort settings (teleport, snap turn) for first-timers to ensure everyone has a great time.
- Arrive early: Use the buffer for waivers, headset fits, and comfort settings
- Beginner-friendly ramp: Tutorial → creative/warm-up → higher-intensity action
- Group flow: Assign roles (navigator, communicator) to help everyone contribute
- Comfort tools: Teleport movement, snap turns, and seated options when needed
- Hydration and breaks: Quick pauses keep focus and reduce fatigue
- Ask for help: Our staff tune setups and suggest titles based on preferences
We’ve found that setting expectations upfront leads to better sessions. For example, tell competitive players how leaderboards work and give puzzle hunters a heads-up on escape room pacing. A two-minute huddle can save ten minutes of in-game confusion.
Planning Your Visit in Old East Village
The Next Level sits inside The Factory at 100 Kellogg Lane in Old East Village, part of Middlesex County. Parking, food options, and flexible booking windows make it simple to organize birthdays, corporate off-sites, and school trips without juggling multiple stops across the city.
Local context matters. Old East Village offers convenient access and familiar wayfinding for Londoners, while 100 Kellogg Lane serves as a landmark address. If you’re coordinating multiple families, the single-site plan reduces late arrivals and coordination headaches. Pro tip: set your meeting point just inside the main entrance to streamline check-ins.
Local considerations for Old East Village
- Walking with kids? The London Children’s Museum is nearby; pair a learning stop with a VR creative session for a balanced day.
- Winter weekends book fast. Plan earlier slots for school groups, and leave buffer time for coats, boots, and transitions on snowy days.
- For corporate teams, define your objective (collaboration, creativity) during booking so staff can align game choices and escape room themes.
Comparison: Which Experience Should You Choose?
Choose pods for flexibility and fast variety, escape rooms for teamwork and time-bound challenges, and the party room to centralize spectators, snacks, and downtime. Mix two formats—pods plus party room or escape room plus pods—for a well-paced event that fits mixed ages and abilities.
| Experience | Best For | Group Size | Time Feel | Why Pick It |
|---|---|---|---|---|
| Personal Gaming Pods | Variety, high scores, quick rotations | Flexible (individual to large groups rotating) | Modular (10–20 minute rounds) | Try many titles, tailor intensity per player |
| VR Escape Rooms | Teamwork, puzzle-solving, communication | 1–6 per room | Continuous, story-driven hour | Shared goal and “Aha!” moments |
| Private Party Room | Central hub for spectators and snacks | Group basecamp | Flexible between sessions | Keep everyone together and engaged |
If you’re unsure, we recommend a simple combo: start with pods to get everyone comfortable, then move a smaller crew into an escape room while others continue in pods. That flow keeps momentum high and wait times near zero.
Tools & Resources On-Site
Expect premium hardware (HTC Vive Pro headsets, motion controllers), guided onboarding, and a curated game library that’s updated continuously. The party room’s lounge seating and wall-mounted TVs keep spectators involved while pods and escape rooms run in parallel.
- Headsets: HTC Vive Pro with room-scale tracking for natural movement
- Controllers: Motion-tracked handhelds mapped to your in-game hands
- Content: Action, creative, educational, multiplayer—curated and refreshed
- Support: Staff handle fit, adjustments, and comfort settings
- Event hub: Private party room to stage gear, gifts, and snacks
Want a primer before you arrive? Browse bite-sized help in our VR arcade beginner tips and explore age-appropriate picks in family-friendly VR games. For puzzle fans, our escape room guide outlines communication and clue-tracking ideas.
Case Studies: Real Itineraries That Work
Tailor your Factory London day to your group: families often start in pods, birthday parties mix pods and a party room, schools balance creative and STEM-friendly titles, and corporate teams favor escape rooms for collaboration. Each plan fits 22 pods and 12 rooms under one roof.
Family Afternoon (2–3 Hours)
- Start with a pod tutorial and one creative app to warm up
- Move into co-op wave defense or sports for shared laughs
- End with a light competition and leaderboard shout-outs
Families appreciate quick wins and low friction. With 22 pods available, siblings and parents can split by interest and reconvene after rounds. We often see families take photos in the party room lounge between sessions to keep everyone together.
Birthday Party Playbook
- Pods for the first hour with rotating players
- Party room time for cake, gifts, and spectator fun
- Optional mini-challenge: top score in a family-friendly title
To simplify hosting, collect game preferences in your invitations and send them to our team beforehand. For extra inspiration, skim our event tips in VR birthday party ideas.
Corporate Team Building
- Kick off with pods to teach VR basics
- Move cross-functional teams into escape rooms
- Debrief in the party room: what worked, who led, what to try next
Leaders love visible collaboration under time pressure. Teams quickly learn to delegate, communicate visuals, and celebrate progress. For hybrid agendas, keep some pods running while other teams take an escape room slot to maintain flow.
School Field Trip (Half Day)
- Welcome tour and headset basics
- Creative or educational titles tied to classroom topics
- Optional puzzle block in escape rooms to build communication
Teachers often note higher engagement when students can make, explore, and present. If you’re coordinating chaperones, our school group guide helps with headcounts, rotations, and content alignment.
Safety, Comfort, and Accessibility
Safety starts with room-scale boundaries, proper headset fit, and clear comfort settings. Most first-timers adjust within minutes when starting with teleport movement and shorter rounds. We supervise sessions, answer questions, and swap titles to match comfort and energy levels.
- Boundaries: You’ll see a virtual grid when you near real-world edges
- Fit and hygiene: We sanitize gear and guide every headset fit
- Comfort: Teleport and snap-turn options reduce disorientation
- Breaks: Short rests between rounds keep focus sharp
- Supervision: Staff are always nearby to help and adjust
For event planners, a quick pre-brief with our team works wonders. We can flag titles with faster motion and suggest gentler alternatives. Spectators can always track progress on the party room TVs, so no one feels left out during breaks.
Frequently Asked Questions
Most visitors ask about age ranges, group sizes, how long sessions run, and what to book first. Here are direct answers to help you plan—plus links to quick-start guides and ideas for families, schools, birthdays, and team events.
What counts as “The Factory London attractions” for VR?
Inside 100 Kellogg Lane, The Next Level VR arcade features 22 gaming pods, 12 VR escape rooms for 1–6 players, and a private party room. Those experiences make up the VR-focused attractions at The Factory London and cover quick play, teamwork challenges, and hosted events.
How many people can play at once?
With 22 pods, you can host a large group by rotating players every round. Each VR escape room supports 1–6 players at a time, and you can run different rooms in parallel. The private party room gives spectators a shared hub with TVs to watch gameplay.
Are VR sessions suitable for first-timers and kids?
Yes. We start with a quick orientation and suggest beginner-friendly titles. Teleport movement and snap turns reduce discomfort for new players. Families typically split across 22 pods so each person can try games that match their pace and interests.
What should I book first—pods or a VR escape room?
If your group is new to VR, start with pods. They teach fundamentals quickly and let everyone sample genres. Once players feel comfortable, add a VR escape room to bring teamwork and time pressure together for a memorable shared challenge.
Can we host a full birthday or team event on-site?
Absolutely. Combine pods or an escape room with the private party room so guests can rotate and spectate from the lounge with wall-mounted TVs. See our ideas in private party room tips and birthday party VR ideas.
Plan Your Day at The Factory London
Ready to book pods, a VR escape room, or a party room? Explore beginner tips, family picks, and planning guides, then reserve your time at 100 Kellogg Lane. Keep your group together and make it simple with one destination and a proven flow.
Get quick prep with our beginner tips, browse family-friendly games, and coordinate chaperones using the school group guide. For behind-the-scenes context on immersive tech for events, see this overview of virtual event tour technology.
VR in the Bigger Picture
VR at The Factory London blends entertainment, creativity, and social connection. With 22 pods, 12 escape rooms, and shared viewing, families learn together, classmates explore new mediums, and teams practice communication—no equipment purchases or tech setup needed.
Curious how we stage the experience? Get a feel for the flow, station layout, and the way groups move between pods and the party lounge in our behind-the-scenes article. If your crew loves puzzles, check out these VR puzzle-solving tips before tackling an escape room.
Key Takeaways
The Factory London attractions make VR easy: 22 pods for variety, 12 escape rooms for teamwork, and a private party room as your basecamp. Start simple, rotate often, and match experiences to your group’s goals for a fun, low-friction day at 100 Kellogg Lane.
- One destination, many options—pods, escape rooms, party room
- Room-scale VR on HTC Vive Pro headsets for natural movement
- Flexible for families, birthdays, schools, and corporate teams
- Local convenience in Old East Village, Middlesex County
- Guided onboarding ensures first-timers feel great fast
Next Steps
Pick your format, preview tips, and reserve your time. For families and first-timers, pods are the simplest start. For collaboration and shared celebration, add an escape room and use the party room as your event HQ at The Factory London.
When you’re ready, skim our arcade overview for the big picture, check out family-friendly picks, and plan your flow with party room ideas. Then bring your crew to 100 Kellogg Lane and step into room-scale fun together.
